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The Diamond Buying Guide – The 4Cs of Diamonds

Updated: Sep 18, 2020


Finding the perfect diamond goes beyond grade or the price tag. Each naturally formed diamond is different and has a number of factors contributing to its beauty. These are commonly known as the 4Cs of diamonds and understanding what each of these bring to the stone can help you choose your ideal diamond.


Every diamond is unique, and in addition to a diamonds 4 C's, personal taste also plays a big role in choosing the perfect diamond. This is especially important if you’re looking at diamond engagement rings. The sheer variety of diamonds available, coupled with as many ring styles can make the selection process overwhelming.


So how do you choose a diamond?

  • Have a basic understanding of the 4 Cs of diamonds

  • Understand the different cuts and colours available

  • Understand the style of ring you are wanting to set the diamond in

The four C’s of a diamond refer to the cut, carat, colour and clarity. The cut refers to the way the diamond is shaped. The carat is the weight of the gem. T