Our Story
We founded DOR together in 2008, initially operating as just a two-person team from a small villa on Richmond Road in Grey Lynn.
In the early years, we recognised that the engagement ring industry was a little old-fashioned with an outdated business model. In our opinion, the industry generally comprised of overpriced jewellery and a non-transparent pressure style of selling.
Realising this, we set out to create a more modern, transparent, non-commissioned-based business model. We coupled this business model with exceptional service and timeless high-quality, handcrafted jewellery… all at an affordable price.
Breath of Fresh Air
We soon realised our approach was a breath of fresh air to our customers who valued our personal service and honest advice. We were often told by our clients that they really enjoyed our in-store and online experience and found it surprisingly simple and even fun!
Jumping forward five years, with countless hours of blood sweat and tears, our little business had outgrown the villa. This sparked a move up Richmond Road and then to a boutique showroom where we stayed for another 9 years.
With a steadily growing business and over 16 years in the industry, it was then time to expand (as well as move to a more safe and secure space). This lead us to the iconic old Fire Station on Ponsonby Road where we now occupy the top level. A custom fit-out with meticulous planning has created an absolutely beautiful, secure space, one we are so very proud of!
The Future
Although (like many businesses) we have encountered difficult times... two recessions, a major car crash into the store and a pandemic lockdown (or two), we continue to grow with the support of our wonderful clients and an amazing team of Jewellers, Diamond Setters, Client Managers and Business Developers. All of which we are immensely grateful for.
We are extremely proud to say our business model has not deviated from the original plan set back in 2008… To offer high-quality jewellery, with exceptional customer service, education, transparency and trust, because that's how it should be and that's the DOR way!
